Rothchild Eye Institute's Successful Web Strategy Attracts More Patient Visits
Website: rothchildeyeinstitute.com
Industry: Ophthalmology
Solutions: Website Management, Content Marketing, SEO
About Rothchild Eye Institute
Rothchild Eye Institute is an ophthalmology and surgical center located in Delray Beach, FL. Providing a range of surgical and nonsurgical vision services, Rothchild Eye is led by board-certified ophthalmologists and optometrists who provide compassionate, personalized care for common and complex eye conditions.
The Challenge
Rothchild Eye Institute had poor website visibility and low website traffic. Thus, new patient acquisition and brand visibility were also down. Additionally, they looked to increase their core web vitals.
The Resolution Process
DoctorLogic established a strategy that would allow Rothchild Eye Institute to increase traffic and patient acquisition through a reliable and informative website. DoctorLogic also facilitated a partnership that permits Rothchild the independence they need to own its marketing efforts, allowing the enterprise to focus on operational processes.
DoctorLogic’s website development plan:
- Increase Core Website Vitals: By creating an all-in-one platform utilizing innovative technology and techniques, the DoctorLogic team created a website for Rothchild that loads faster, generates more activity, and is more visually appealing than their previous website.
- Premium SEO: DoctorLogic used best SEO practices to increase the keywords used throughout the website to improve keyword position and keyword count and increase organic search traffic.
- Increased Website Traffic: By fleshing out Rothchild’s content and adding high-value keywords, Rothchild Eye Institute saw an increase in organic sessions, organic search impressions, and local organic search sessions.
- Content Marketing for Visibility: DoctorLogic used content marketing to enhance the visibility of Rothchild’s gateway procedures. The content team added FAQ pages, related symptoms and conditions pages, bullet-point lists, and blogs to build out these pages and provide Rothchild patients with as much information as possible to garner more visibility and patient acquisition.
The Results
A templated, scaled website solution has allowed on-site staff at Rothchild to build a strong foundation using content marketing. This led to multiple positive outcomes for Rothchild Eye Institute. DoctorLogic used its proven content-marketing methods and SEO knowledge to create a reliable approach to organic content creation for Rothchild’s specialty and high-margin treatments and maximize its PPC investments. This has allowed Rothchild Eye Institute to increase organic sessions, organic search impressions, and site health score to +90%.
